Sunday, 13 May 2007

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3 Do Nots in Affiliate Marketing

Many people makes these three common mistakes in affiliate marketing;
1) By Over Doing: All affiliate marketers want to sell their product with aggressive sale methods. However, this would put the visitors off the product rather than buying the product. Most buyers would like to learn more about the product they are purchasing. They would like to see some reviews and some detailed information about the product.
2) By Not Providing Previews, Samples, or Free trials: You have to be confident about the product you are selling. Many sellers expects the buyer to buy the product by reading the information provided on the website. But many, would like to try or preview before purchase.
3) Affiliate Link Dumps: Affiliate marketing is not about dumbing lots of links on a web page. You would have no sale at all by just pasting a link on your site. You have to talk about it, you have explain its features, you have explain what would they gain by purchasing that product.

Saturday, 12 May 2007

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Promoting Affiliate Links With Landing Pages

In affiliate marketing, landing pages allow you to promote your products more effectively. Whatever product you promote you need to have a specific landing page for each product. Landing pages don't have to be like normal websites. They can be one or two pages that allows you to promote whatever you are trying to sell.

Advantages of Landing Pages

Landing pages can be optimised for a specific keyword or key phrase to drive traffic from search engines. You can be able to present your products' features through these landing pages. Also each of your landing pages will have their own URL. You can promote these pages by submitting to directories, exchanging links or for PPC campaigns. Also you need to know that URL of your landing page has to include your keyword. This would help a lot in optimisation. It doesn't really matter if this URL is long or not. Because you will use it to drive traffic from search engines.


Types of Landing Pages

There are 2 types of landing pages. These are reference landings and transactional landings;

Reference landing pages are product review pages. You review the product you are trying to sell and present the findings of these reviews to the visitors. Of course, you have to point out the good feature of the product rather then focusing on the bad features. You need to do this in honest way. So if he product you selling has more bad feature than good, then you must choose better product to sell or promote.

Transactional landing pages take visitor straight in to a page, where they start engaging with the product you are trying to sell. Online booking form of an airline company or loan application form can be a good example for transactional landing pages. As soon as user enters the page, they have to start interacting by filling forms.

Finally, you can choose products to promote from various affiliate networks. There are lots affiliate networks available over the WWW. Each has different types of products. Personally, I use Commission Junction. They have products of well known companies as well as other small companies with unique product range.

Friday, 11 May 2007

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Terms You Need to Know If You Want To Make Money Online

Pay Per Click (PPC): Fix cost per click. Advertiser sets a price for each unique click on a the publisher network. Publisher gets paid per click, after deduction made by the ad network. For example, an advertiser pays $0.8 per click to adwords. But adsense publisher (adsense) receives money after deduction is made by the ad network.
Bid: The maximum amount that an advertiser is willing to pay for a click.
Budget: Daily, weekly or monthly spending for an advertising campaign.
Clickthrough Rate (CTR): It is reflection of clicks on a link per page views. Lets say there is 100 page views, but 4 clicks on the links. So CTR will be 0.04.
Conversion Rate: Percentage of the clicks resulted on sale.
Cost Per Click (CPC): The cost or cost-equivalent paid per click-through to an advertiser's website.
Cost Per Thousand (CPM): The money paid per 1000 page views.
Advertising Campaign: Configuration of an advertisement with all its parameters. Ad link, link text, CPC, duration, keywords, countries...
Banning: Going against Terms and Conditions of ad network.
Geo-Targetting: Targeting specific location in the world. This can be country or a city. It is determined by IP address of the visitor.
Impressions: It shows number of times ads are displayed on a site.
Keywords: Words or phrases that are set for an ad campaign. Your ads are displayed, when those words or phrases are used in the search.
Landing Page: Page that is displayed after the ad is clicked in search search results. This page is mostly used to make your sales or referrals.
Linking Text: The title of your ad link.
Rank: Performance of a site or an ad campaign in the search results.
Return On Investment (ROI): Return of investment. Lets say, you spend $200 on advertising and made $400 on sales and referrals. Your ROI is $200.
Paid To Read (PTR): Getting paid for reading mails or visiting ads. Most PPC and affiliate networks don't allow PTR to promote page.

Sunday, 11 March 2007

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Online Survey Companies - PermissionResearch

PermissionResearch is specialised in researches regarding to use of Internet. In exchange for having their Internet browsing and purchasing activity observed, members have access to free software downloads and other benefits including:

• Free online disk storage
• Free software to password protect important documents and folders
• Free software to help maintain online privacy
• Over 450 free online games
• Free email virus protection
• Free screensavers
• Free sweepstakes entries
• Points redeemable for merchandise and gift cards

Membership is free and members’ personal information will remain confidential in accordance with our privacy policy.

Join PermissionResearch for FREE access to games, screen savers and software downloads!

Saturday, 10 March 2007

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Online Survey Companies - Survey Team

Survey Team provides $3 sign up bonus to its new members. Only US residents are allowed to join. It pays between $3 to $80 for each online survey taken by members. Members can also review various products and tey keep the products they review. Members get paid by PayPal, when they reach to $50.

Receive cash for participating in surveys and also gain access to a whole lot of freebies and sweepstakes.

Paid Surveys Online

Online surveys are the first place you should start if you would like to make some money online. There are many companies that offer surveys for real money. By registering to few of those online survey companies, you could take surveys almost everyday.

Some companies send surveys daily, others send every few days. However, getting more surveys is mostly depends on how well you keep your profile updated. Every online survey, has a section that asks questions about you. So you need to provide as much information as possible in profile. The more information you provide, more online surveys you will fill.

Here are some quick list of companies that offers paid online surveys:

Survey Team
Permission Research
Opinion Square
Nielsen/NetRatings
TestAndVote
Opinionistic
Survey4Profit
ValueClick Promotions
MyPoints
Greenfield Online
TheNetPanel

Wednesday, 7 March 2007

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About Money Cave

Money Cave blog will show you how you could make money online. There many methods available. A lot of those requires you to have a web site and earn money through that web site. However, it is also possible to make money online without a web site. For example, by taking online surveys, posting in the forums, etc.
Of course there are more options available, if you have a website or a blog just like this one. We will also talk about those. So keep an eye on this blog.