Advantages of Landing Pages
Landing pages can be optimised for a specific keyword or key phrase to drive traffic from search engines. You can be able to present your products' features through these landing pages. Also each of your landing pages will have their own URL. You can promote these pages by submitting to directories, exchanging links or for PPC campaigns. Also you need to know that URL of your landing page has to include your keyword. This would help a lot in optimisation. It doesn't really matter if this URL is long or not. Because you will use it to drive traffic from search engines.
Types of Landing Pages
There are 2 types of landing pages. These are reference landings and transactional landings;
Reference landing pages are product review pages. You review the product you are trying to sell and present the findings of these reviews to the visitors. Of course, you have to point out the good feature of the product rather then focusing on the bad features. You need to do this in honest way. So if he product you selling has more bad feature than good, then you must choose better product to sell or promote.
Transactional landing pages take visitor straight in to a page, where they start engaging with the product you are trying to sell. Online booking form of an airline company or loan application form can be a good example for transactional landing pages. As soon as user enters the page, they have to start interacting by filling forms.
Finally, you can choose products to promote from various affiliate networks. There are lots affiliate networks available over the WWW. Each has different types of products. Personally, I use Commission Junction. They have products of well known companies as well as other small companies with unique product range.
